Tag emotions

Alumni Relations, CX Strategy

Gathering Donor and Volunteer emotion (post 1 of 3)

Donor and volunteer loyalty is a critical aspect of sustaining a non-profit organization’s success and impact. Implementing a Voice of Customer (VoC) strategy can profoundly influence donor engagement, satisfaction, and long-term commitment. The VoC strategy involves collecting and analyzing feedback…

Sara Schumann
November 1, 2023

Alumni Relations, Data

Drive Alumni Engagement – Lean into Emotions

In their article, “The New Science of Customer Emotions,” Scott Magids, Alan Zorfas, and Daniel Leemon suggest that connecting with customers’ emotions is imperative to drive loyalty, engagement, and increased revenue. Through years of research, they discovered over one hundred…

Sara Schumann
March 20, 2023